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The Marketing & Content Specialist plays a vital role in overseeing the development, implementation, and optimization of content strategies across various digital platforms.

The position holder will be responsible for creating, curating, executing and managing high-quality content that aligns with the organisation's goals and resonates with the target audience, as well as driving engagement, attracting new customers and boosting brand awareness.

The Marketing & Content Specialist collaborates closely with cross-functional teams, including marketing, design, and development, to ensure consistent messaging and brand voice throughout all content initiatives.

Responsibilities:

• Create and produce engaging and high-quality content published in CASAFARI's website (both product pages and articles);
• Implement content marketing campaigns on different platforms such as social media, blogs, email, website, and video channels;
• Develop keyword research and content strategy for the website;
• Control over the performance of the content, with the creation of recurrent reports;
• Follow up and guidance on the creation of new website pages or articles;
• Carry out paid content promotions and lead generation activities;
• Monitor KPIs to track and measure the success of content marketing campaigns;
• Work with internal and external stakeholders to ensure smooth content delivery across all channels;
• Guide SEO changes in translations for content created for all markets to ensure the performance across all of them;
• Keep the website updated with new content;
• Produce all-type of translations and proofreading;
• Create internal presentations/manuals for sales teams;
• Produce customer stories (for all markets);
• Constantly find ways to improve the efficiency and effectiveness of content marketing strategies.

Competencies:

• Have a track record in content marketing, copywriting, and digital marketing;
• Possess strong skills in SEO, social media, and CMS;
• Familiar with Google Analytics or similar analytics tools;
• Possess excellent communication skills and can create engaging written or visual content for different audiences;
• Have strong analytical and problem-solving skills;
• Be a self-motivated individual who can work independently or as part of a team;
• Have great organizational skills and can handle multiple projects and deadlines;
• Be adaptable and able to learn new skills quickly;
• Fluent English and preferably at least one other language (Portuguese, Spanish, Italian, French, German).

Skills:

• Positive attitude, collaborative, and solution focused;
• Creative and detail oriented;
• Intuitive, approachable, and open to receiving creative feedback;
• Pro-active, self-motivated and results oriented;
• Efficient, organized, and able to juggle various tasks;
• Excellent communication skills both verbal and written;
• Ability to work effectively as part of a team as well as independently;
• Strong ethical, and effective work acumen.

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This position description intends to provide a representative summary of the major duties and responsibilities performed by the incumbent(s) in this position. Incumbent(s) may not be required to perform all duties in this description and incumbent(s) may be required to perform position-related tasks other than those specifically listed in this description.