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Senior Product Marketing Manager

SALUS

SALUS

Marketing & Communications, Product
Remote · Canada · United States · Remote
Posted on Wednesday, June 19, 2024

Who's SALUS?

At SALUS, we spearhead a safety revolution in the construction and labor industries with our advanced SaaS platform. Designed to digitize safety workflows, our platform combines a web app for real-time operational monitoring with powerful reporting capabilities, alongside a mobile app optimized for high adoption among field-level workers.

About SALUS

SALUS is a VC-backed startup known for its dynamic culture and strong customer base across North America. We are committed to enhancing safety compliance with cutting-edge technology and are poised for significant growth.

About The Role

As a Senior Product Marketing Manager, you will be responsible for researching, developing, and executing product marketing strategies that drive awareness, adoption, and growth for our products. You will report to the CEO and work closely with our product, marketing, sales, and customer success teams to ensure that our messaging and positioning are aligned with our target audience's needs and business goals.

What You’ll Do

  • Conduct competitive landscape analysis and diligence, identifying market insights, expansion opportunities, threats, and competitor positioning.

  • Craft compelling customer and prospecting messaging, translating product features into customer benefits and value propositions through customer interviews, surveys, and programmatic feedback.

  • Own product releases, ensuring a seamless launch by effectively unifying, aligning, and communicating product updates to the internal team and external audiences.

  • Develop and implement product marketing campaigns across various channels, including digital marketing, social media, website, company blog, and email marketing.

  • Track and analyze product marketing performance, using data to inform strategic decisions, measure feature adoption, and optimize campaign effectiveness.

  • Collaborate with cross-functional teams, including product, engineering, sales, and customer success, to align messaging and ensure consistent brand representation.

Who You’ll Collaborate With

  • Product Team: Work closely with the product team to understand product roadmap, features, and benefits, and ensure product messaging aligns with product vision and strategy.

  • Marketing Team: Collaborate with the marketing team to hone the ICP, refine customer personas, uncover market expansion opportunities, and collaborate on USPs and marketing messaging.

  • Sales Team: Partner with the sales team to develop sales enablement materials, train sales representatives on product messaging, and support sales efforts through product demos and presentations.

  • Customer Success Team: Work closely with the customer success team to understand customer needs, identify potential upsell and cross-sell opportunities, and gather customer feedback for product marketing initiatives.

What You Bring

  • 6+ years of related experience of dedicated experience in Product Marketing. Experience building and leading a team is preferred.

  • Proven track record of developing and executing successful product marketing strategies, including building repeatable launch processes for releasing new enterprise or B2B products/features.

  • Strong understanding of marketing principles and outreach channels, including SEO best practices and email marketing. Excellent writing, editing, and proofreading skills.

  • A collaborative team player with experience with owning product launches, competitive analysis, and pricing & packaging updates.

  • Ability to track, analyze, and interpret product marketing performance data.

  • Takes initiative as a self-starter who owns their own roadmaps and prioritization with a startup experience.